Sunday, April 17, 2016

Someone give Lucy a Barbie

I don't like this commercial.  The first time it came on, I thought the main character was an awkward student à la Anne Hathaway's Princess Diaries character; I was very confused when I realized it's actually about a woman asking for equal pay as a man.  In the commercial, "Lucy," trying to give herself a pep talk in the mirror but instead quickly melting into an insipid mess, says she's a great leader (well, she tries to say it, but she loses steam and is as far from convincing as can be) -- yet she clearly doesn't have the confidence to lead herself when there's no one else around, let alone to lead a team.   The same script could be used to show a strong woman who overcomes a moment of self-doubt at the beginning (when in her practice speech she wrongly asks for a "favor") to give herself an inspiring pep talk to go do what she knows how to do -- and then is supported at the end by another strong woman.  So why does the commercial instead show an awkward, uncomfortable, insecure girl who in the thirty seconds we see her communicates nothing but insecurity and self-doubt and shows no signs of why she makes a good leader and manager and deserves a raise?  She plays up every stereotype people have about why they think women DON'T make good leaders compared to men.  I say give the raise to the coworker at the end.  That's a strong woman who is a good leader.  Maybe if "Lucy" pays attentions and learns from her, then one day Lucy will be ready to be a leader herself.

On the other hand, THESE are some confident ladies working to close the wage gap: https://www.youtube.com/watch?v=l1vnsqbnAkk

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